Sightsavers India: Celebrity power to propagate a useful message
A campaign called SEE NOW has been launched to help end avoidable blindness in Uttar Pradesh. The campaign has actor Amitabh Bachchan as its face and is expected to reach tens of millions of Indians with the message that they should go and
CauseBecause evaluates SRoI and impact of social projects of corporates as well as NGOs
CauseBecause’s research and evaluations wing has been steadily scaling up and expanding its footprints at the grassroots, especially in regions where social-development projects are being executed by large corporate groups and donor foundations. In the last FY, CauseBecause was commissioned to carry out
What does Tech Mahindra mean by claiming it’s going ‘plastic-free’?
Is banning single-use plastic sufficient to claim that one is plastic-free? Team CauseBecause (CB) is confused by a vague press release sent by the said company and the lack of any response whatsoever to CB’s questions seeking clarity. As per the press release,
BJP’s environmental policies: What was and what could be
With the BJP-led NDA government winning a huge mandate to rule the country for the next five years, it’s a good time to take stock of their existing and expected environmental policies, including on climate change. Irrespective of where one stands on the
Birla Carbon: Safety first for carbon black
The International Carbon Black Association (ICBA) has awarded certificates of recognition to 12 Birla Carbon plants and an R&D centre for achieving above industry-average safety performance. While 11 plants and the Marietta R&D Laboratory received the gold award, one plant received the bronze
Coming together to rejuvenate a dying lake
United Way Bengaluru (UWBe), BBMP and Citizen’s Group have begun an initiative to construct an ecofriendly sewage treatment plant (STP) of 1 million litres a day (1MLD) capacity at the Mahadevapura Lake in Bengaluru. To be accomplished in partnership with various corporates in
Magma Fincorp: Reaching out to would-be scholars
Mumbai-based NBFC Magma Fincorp has announced the launch of M-Scholar 2019, part of the company’s M-Scholar programme that offers scholarships to meritorious students from low-income families for them to pursue undergraduate courses at prestigious institutes. M-Scholar was launched by Magma Fincorp in 2015.
redBus: Crowded cities, pooling solutions
A new carpooling service for intra-city commute, called rPool, has been launched by redBus, an online bus-ticketing platform. This new service allows office goers to avail and offer rides in their personal cars, while commuting between home and their workplaces, and is being
Tata Power: Switch off energy, switch on sustainability
A three-month pledge campaign called ‘Switch off to Switch on’ has been launched by Tata Power Club Enerji to help conserve energy and curb wastage. Begun on World Environment Day (June 5), the campaign has involved children as ambassadors of energy conservation. It
Sony Pictures Networks India: Everyone deserves a second chance
Sony Pictures Networks India in partnership with India Vision Foundation marked World Music Day (June 25) with the release of a video of The Dhun Project. The Dhun Project has facilitated the opening of music training centres across five large prisons in North