Magic Bus Foundation: Football goals, school dreams
A campaign to create awareness and raise funds for underprivileged children in 77 districts across 22 Indian states was recently launched by Magic Bus Foundation in partnership with ImpactGuru.com, a crowdfunding platform for NGOs/ nonprofits, medical or personal causes. As part of this,
Nissan India: Saving water, one car at a time
Car washes at service centres are a major component of after-sales services and require a large amount of water. Apparently, a car-wash technique called Foam Wash has saved Nissan India 95 million litres of water over the past four years and reduced water
World Environment Day: India’s plastic menace and the corporate response
In the run-up to World Environment Day (WED), CB was bombarded with emails from multiple companies with details of their ‘innovative’ sustainability and environment-friendly policies and initiatives. This mad rush was partly due to the special focus on India this year (it was
Fortis Foundation: Helping children smile
Recently, a four-month-old baby, Vedika, was treated for her cleft-lip surgery by a team of experts at the Fortis Memorial Research Institute (FMRI) in Gurgaon. This is part of the Fortis Foundation’s Umeed-Smile initiative which supports cleft-lip surgeries for children from underprivileged backgrounds.
Corporate woes: CSR challenges and complications
With inputs from: Yes Bank | Hero MotoCorp | HCL | Godrej | Toyota | JK Tyre With CSR rapidly gaining social and economic currency, so much so that it was made mandatory by the government (through the CSR Act of 2013), companies
PNB: Donating blood and time (occasionally)
A blood-donation exercise was organised last month by Punjab National Bank (PNB) across 200 blood-donation centres covering over 6,500 branches. Apparently, 15,000 units of blood were donated with a large number of local staff members voluntarily participating in this initiative. The bank has
Tata Group: Running for a cause
The annual Tata Mumbai Marathon (TMM) was organised last month by the Tata Group and United Way of Mumbai (UWM), the event’s philanthropy partner. Started in 2004, funds at this event are raised by participants – corporates, organisations and individuals – to donate
Taj Mahal Hotel: Carnival for cancer awareness
An annual initiative that raises awareness around breast cancer is the so-called ‘Carnival for a Cause’. Organised jointly by Taj Mahal Hotel, New Delhi, and Elle India, and led by Ogaan Cancer Foundation, the funds raised are extended to the Foundation as well
IndusInd Bank: Changing lives through gold medals
A programme to groom world-class female athletes across six disciplines of boxing, judo, wrestling, etc., was launched recently by IndusInd Bank in partnership with JSW Foundation. Named IndusInd Bank Girl Power Programme, apart from sports training, this initiative will also cover their overall
DS Group: Conserving the elixir of life
A water-conservation project to improve the quality of life of the tribal and rural communities in Udaipur through natural-resource development was launched on World Water Day, 22nd March, by DS Group. The initiative is called ‘Creation of Water Economic Zones through Integrated Watershed