CB Bureau

CSR a higher priority among consumers in uncertain economy

‘The weak economy makes corporate social responsibility (CSR) a higher priority among consumers. Economic hardship dramatically increases risk aversion, and risk-averse consumers are 50 per cent more likely to agree that companies have a duty to be socially responsible and support the communities in which they operate,’ says the white paper Risk & Responsibility: Marketing…

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CSR practices to come under Lokpal ambit?

On September 17, the Central Vigilance Commissioner (CVC) reopened the debate on the mandate of the proposed Lokpal by suggesting that corporate groups should be brought under the purview of the proposed anti-corruption bill. The CVC said that the Lokpal can effectively keep a check on the graft. If the proposal of the CVC is…

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CSR of Deere: To fight hunger and uplift standard of small farmers

Deere & Co., one of the largest manufacturers of agricultural equipment in the world, has revised its strategy and will focus on ‘world hunger’, ‘sustainability’, and ‘subsistence farmers’, the company’s chairman Samuel R Allen told The Economic Times in an interview. Allen revealed that the group’s corporate social responsibility (CSR) arm, John Deere Foundation, has…

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CSR programme helps hotel in upgrading status

The eco-friendly CSR programme of Radisson GRT Hotel on GST Road and Radisson Temple Bay Resort at Mahabalipuram, Chennai, helped the hotels in getting upgraded to Radisson ‘Blu Hotel’ from Radisson Green. During auditing under the Medallia guest satisfaction scores, which are awarded through thorough property quality check, online distribution audits, and mystery shopping, Radisson’s…

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Salaam to the spirit of living

alaam Baalak Trust (SBT) was established  in 1988 with the proceeds from Salaam  Bombay! (1988, directed by Mira Nair), a much celebrated film of its time  depicting the day-to-day lives of children eking it out on the streets of  Bombay (Mumbai). Originally intended to rehabilitate the actual street children  who appeared in the film, the…

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