Yes Bank: Giving expertise to experts
A one-year cluster development programme to provide skill and design development training to 1,000 women artisans in Barmer, Rajasthan, was recently announced by Yes Bank. Named ‘From Rural Cluster to Urban Market’, the women artisans will receive support in the creation and sustenance
Ola: Share rides, share your wallets (for a cause)
An initiative to crowdsource funds for improving cancer care in the country was launched by Ola, the ride-sharing company. The ‘My Ride, My Cause’ programme leverages Ola’s platform to reach out to millions of customers across India. Through this initiative, Ola customers will
The Martha Farrell Foundation: Recognising champions of gender equality
The Martha Farrell Awards for Excellence in Women’s Empowerment were recently handed out to Nadiya Shafi and the Maharashtra-based Resource and Support Centre for Development (RSCD) in the categories of ‘most promising individual’ and ‘best organization for gender equality’, respectively. The award was
Magic Bus Foundation: Football goals, school dreams
A campaign to create awareness and raise funds for underprivileged children in 77 districts across 22 Indian states was recently launched by Magic Bus Foundation in partnership with ImpactGuru.com, a crowdfunding platform for NGOs/ nonprofits, medical or personal causes. As part of this,
Nissan India: Saving water, one car at a time
Car washes at service centres are a major component of after-sales services and require a large amount of water. Apparently, a car-wash technique called Foam Wash has saved Nissan India 95 million litres of water over the past four years and reduced water
World Environment Day: India’s plastic menace and the corporate response
In the run-up to World Environment Day (WED), CB was bombarded with emails from multiple companies with details of their ‘innovative’ sustainability and environment-friendly policies and initiatives. This mad rush was partly due to the special focus on India this year (it was
Fortis Foundation: Helping children smile
Recently, a four-month-old baby, Vedika, was treated for her cleft-lip surgery by a team of experts at the Fortis Memorial Research Institute (FMRI) in Gurgaon. This is part of the Fortis Foundation’s Umeed-Smile initiative which supports cleft-lip surgeries for children from underprivileged backgrounds.
Corporate woes: CSR challenges and complications
With inputs from: Yes Bank | Hero MotoCorp | HCL | Godrej | Toyota | JK Tyre With CSR rapidly gaining social and economic currency, so much so that it was made mandatory by the government (through the CSR Act of 2013), companies
PNB: Donating blood and time (occasionally)
A blood-donation exercise was organised last month by Punjab National Bank (PNB) across 200 blood-donation centres covering over 6,500 branches. Apparently, 15,000 units of blood were donated with a large number of local staff members voluntarily participating in this initiative. The bank has
Tata Group: Running for a cause
The annual Tata Mumbai Marathon (TMM) was organised last month by the Tata Group and United Way of Mumbai (UWM), the event’s philanthropy partner. Started in 2004, funds at this event are raised by participants – corporates, organisations and individuals – to donate