Back in June of 2020, Logitech had announced its decision to include detailed carbon impact transparency labelling on all product packaging across their portfolio”much like nutrition labels on food packaging. As stated by the company, consumers should be informed about the impact of their purchasing decisions. The first product from the brand to feature the…
The collection is available at select exclusive brand outlets in India and in Indian Terrain’s ecommerce-enabled website. Regarding the launch, Charath Narsimhan, managing director, Indian Terrain Fashions Limited, says: ‘This pandemic has made everyone realise how important it is to be a socially responsible person in day-to-day life and I can see it (social responsibility)…
ASICS has launched a new collection of environmentally sustainable footwear and apparel called Earth Day Pack. The company has termed it their most planet-friendly cross-category collection to date, having been created using a circular manufacturing approach that saw around 5 tons of textile waste, the equivalent of 25,000 t-shirts, recycled into new shoes. The pack…
Disposable razors have significant environmental impact and potential detrimental effects on human health, aquatic animals and the wider ecosystem. Conveying this fact through a short video released on Earth Day, Bombay Shaving Company also sheds light on how this category of razors are a menace to our planet as their irreplaceable blades and plastic body…
With the launch of Garnier Green Beauty, the company has announced that it is looking to go further on its sustainability commitment, and in the process also help the beauty industry transition to a future based on sustainability. As per the press release shared with CauseBecause, the Green Beauty initiative is ‘a complete end-to-end…
H&M launched a range of collections under the concept Innovation Stories, unravelling forward-thinking sustainability processes. First out is Science Story, available in select stores and at hm.com from March 18. As per the press release shared with CauseBecause, Innovation Stories showcase innovation, sustainable fabrications and design – all part of H&M’s push towards sustainable fashion….
Made out of bamboo and banana fibres – otherwise agricultural waste products, these are manufactured and sold by Saathi, a sustainable consumer products company. The spokesperson informs CauseBecause that the raw material is purchased from local farmers. These sanitary pads are apparently 100% biodegradable and decompose in about six months. The company is spreading the…
As part of its campaign ‘From our home to your home’, the Tribal Cooperative Marketing Development Federation of India (TRIFED) – under Ministry of Tribal Affairs – has been sourcing a range of natural products from diverse indigenous tribes across the country to make these accessible to more consumers. These products are available in all…
Personal-care brand The Moms Co. has launched a ‘natural age-control range’ which it describes as a 100% natural, toxin-free and vegan solution to fight early signs of ageing. Launched with a digital campaign celebrating #AgelessExpressions featuring actor Kalki Koechlin, the range includes three products – Natural Age Control Night Cream, Natural Age Control Under Eye…
The uppers of the new collection’s six running shoe models and three SportStyle offerings employ recycled polyester fibres made from a total of around 300,000 PET bottles. These items represent the first stage of an ASICS drive to switch to 100% recycled polyester fibres in all of its uppers by 2030 to help combat climate…
