Category : Being Sustainable

The company claims that it is ‘using 1 glass of water to create 1 pair of jeans’, having achieved this feat through improvised processes and technology. To put this in some perspective, traditionally a pair of jeans requires 70 litres of water to

Back in June of 2020, Logitech had announced its decision to include detailed carbon impact transparency labelling on all product packaging across their portfolio”much like nutrition labels on food packaging. As stated by the company, consumers should be informed about the impact of

The collection is available at select exclusive brand outlets in India and in Indian Terrain’s ecommerce-enabled website. Regarding the launch, Charath Narsimhan, managing director, Indian Terrain Fashions Limited, says: ‘This pandemic has made everyone realise how important it is to be a socially

ASICS has launched  a new collection of environmentally sustainable footwear and apparel called Earth Day Pack. The company has termed it their most planet-friendly cross-category collection to date, having been created using a circular manufacturing approach that saw around 5 tons of textile

Disposable razors have significant environmental impact and potential detrimental effects on human health, aquatic animals and the wider ecosystem. Conveying this fact through a short video released on Earth Day, Bombay Shaving Company also sheds light on how this category of razors are

With the launch of Garnier Green Beauty, the company has announced that it is looking to go further on its sustainability commitment, and in the process also help the beauty industry transition to a future based on sustainability.   As per the press

H&M launched a range of collections under the concept Innovation Stories, unravelling forward-thinking sustainability processes. First out is Science Story, available in select stores and at hm.com from March 18. As per the press release shared with CauseBecause, Innovation Stories showcase innovation, sustainable

Made out of bamboo and banana fibres – otherwise agricultural waste products, these are manufactured and sold by Saathi, a  sustainable consumer products company.  The spokesperson informs CauseBecause that the raw material is purchased from local farmers. These sanitary pads are apparently 100%

As part of its campaign ‘From our home to your home’, the Tribal Cooperative Marketing Development Federation of India (TRIFED) – under Ministry of Tribal Affairs – has been sourcing a range of natural products from diverse indigenous tribes across the country to

Personal-care brand The Moms Co. has launched a ‘natural age-control range’ which it describes as a 100% natural, toxin-free and vegan solution to fight early signs of ageing. Launched with a digital campaign celebrating #AgelessExpressions featuring actor Kalki Koechlin, the range includes three