Category : Being Sustainable

The company’s new collection Reuso is a high-performance modular carpet tile and environmentally friendly, as per their official press release. It is designed to ‘make use of every square inch of available product in order to decrease waste.’ The brand’s eco-friendly carpets, which

The fashion and lifestyle e-commerce company has partnered with Better Cotton Initiative (BCI), a global non-profit organisation heading the largest cotton sustainability programme in the world, to source cotton for its in-house brands. To begin with, Myntra will focus on sourcing 10% of

As a first major step in this direction, the company is removing outer paper cartons from its flagship Ayurvedic toothpaste brand Dabur Red Paste. The carton-free, ecofriendly packaging is being rolled out in key modern trade outlets in a joint initiative with Reliance

The company claims that it is ‘using 1 glass of water to create 1 pair of jeans’, having achieved this feat through improvised processes and technology. To put this in some perspective, traditionally a pair of jeans requires 70 litres of water to

Back in June of 2020, Logitech had announced its decision to include detailed carbon impact transparency labelling on all product packaging across their portfolio”much like nutrition labels on food packaging. As stated by the company, consumers should be informed about the impact of

The collection is available at select exclusive brand outlets in India and in Indian Terrain’s ecommerce-enabled website. Regarding the launch, Charath Narsimhan, managing director, Indian Terrain Fashions Limited, says: ‘This pandemic has made everyone realise how important it is to be a socially

ASICS has launched  a new collection of environmentally sustainable footwear and apparel called Earth Day Pack. The company has termed it their most planet-friendly cross-category collection to date, having been created using a circular manufacturing approach that saw around 5 tons of textile

Disposable razors have significant environmental impact and potential detrimental effects on human health, aquatic animals and the wider ecosystem. Conveying this fact through a short video released on Earth Day, Bombay Shaving Company also sheds light on how this category of razors are

With the launch of Garnier Green Beauty, the company has announced that it is looking to go further on its sustainability commitment, and in the process also help the beauty industry transition to a future based on sustainability.   As per the press

H&M launched a range of collections under the concept Innovation Stories, unravelling forward-thinking sustainability processes. First out is Science Story, available in select stores and at hm.com from March 18. As per the press release shared with CauseBecause, Innovation Stories showcase innovation, sustainable