Raymond Brings Back Its Garment Exchange Program With the Support of Goonj
In an endeavour to reaffirm its commitment to circularity in fashion and giving back to the society, Raymond Lifestyle has launched the landmark 10th edition of its annual Garment Exchange Program (GEP) in partnership with Goonj. Goonj is a NGO headquartered in Delhi, renowned for its efforts to utilise clothes as a resource for rural development, disaster relief, and to create dignified livelihood opportunities across India. The idea behind this initiative is to link the donation of pre-loved clothes – Goonj’s focus area – with Raymond’s influence and expertise in customised clothes.
This 2026 edition of Raymond’s GEP invites customers to contribute the clothes they no longer need in return for tailoring vouchers. This will be a pan-India consumer initiative taking place across 1000+ Raymond Shops and select multi-brand outlets from July 2-23, 2026. Customers can, through their contributions to Goonj, get the opportunity to wearing well-tailored garments crafted from fabrics available at The Raymond Shop. Raymond has also embarked on a digital campaign to promote their GEP, and is building this around a personalised new narrative for its brand: “FIT FOR YOU. FEELS LIKE YOU.”
Simultaneously, the contributed garments across categories like shirts, trousers, jackets, women’s wear, and children’s wear are routed to Goonj’s Circularity Centres. Following detailed processing, these clothes become a vital component of Goonj’s comprehensive material kits. Rather than acting as mere charity, these kits are provided to rural communities as a dignified reward for their active efforts in solving local development issues, ranging from the revival of water bodies to building bamboo bridges and more. Through this GEP, Raymond’s brand will boost Goonj’s mission of change and empowerment among common people across the villages and cities of India.
Goonj founder Anshu Gupta said, “The long-standing partnership between Goonj and Raymond has evolved into a meaningful coming together of people, purpose and possibilities. Year after year, this campaign has shown that when citizens are offered a meaningful platform to contribute, they respond with ownership and commitment. Twenty-seven years ago, we recognised that despite being one of humanity’s three basic needs, cloth remained one of the most neglected. Since then, Goonj has worked to change the lens, language and narrative around not only clothing but about material poverty, from an ignored necessity to a powerful resource for development and climate action. Millions of kilograms of discarded cloth and other underutilised material continue to burden the landfill and such relationships stop the same at a scale. We look forward to deepening our partnership with Raymond and continuing to demonstrate how collective action can transform an overlooked resource into opportunities for dignity and sustainable development.”
